Privacy Policy

Make Well LLC
Last Updated: October 17, 2026

1. Introduction

Make Well LLC ("Make Well," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit makewell.studio (the "Website"), purchase products or services, register for events, become a member, or otherwise interact with Make Well.

This Policy also describes our use of website analytics, advertising technologies, cookies, and email and text message communications.

2. Information We Collect

Depending on how you interact with Make Well, we may collect the following information:

2.1 Information You Provide

  • Contact information: Name, email address, phone number, and billing or shipping address.

  • Account and membership information: Membership plan, account details, access privileges, reservation history, and related records.

  • Transaction information: Purchases, payments, billing history, registrations, refunds, and cancellations.

  • Communications: Information submitted through contact forms, applications, surveys, customer service inquiries, or other correspondence.

  • Creative materials: Artwork images, photographs, project descriptions, and other materials you voluntarily share.

  • Consent records: Marketing preferences, SMS opt-ins, policy acknowledgments, and signed agreements.

Payments are processed by third-party payment providers. Make Well does not independently store complete payment card numbers.

2.2 Information Collected Automatically

When you visit our Website, Squarespace and our connected analytics and advertising technologies may collect:

  • IP address and approximate geographic location

  • Browser, device, and operating system information

  • Pages viewed and referring websites

  • Website interactions, clicks, and navigation activity

  • Dates, times, and duration of visits

  • Cookie identifiers and similar tracking information

  • Information about purchases, registrations, or other website actions

The information collected depends on your interactions, browser settings, privacy choices, and the technologies enabled on our Website.

3. How We Use Information

We use personal information to:

  • Process purchases, payments, and refunds.

  • Manage memberships, studio access, and reservations.

  • Administer workshops, classes, and events.

  • Fulfill and ship orders.

  • Respond to questions and customer service requests.

  • Communicate important account and operational information.

  • Maintain studio safety and security.

  • Analyze Website traffic and improve our services.

  • Measure the effectiveness of advertising campaigns.

  • Deliver and improve advertisements for Make Well.

  • Send marketing emails and text messages when permitted.

  • Maintain business, accounting, and tax records.

  • Comply with legal obligations and enforce applicable agreements.

We may use information for other purposes with your consent or as otherwise permitted by law.

4. Squarespace Analytics

Our Website is hosted by Squarespace and uses Squarespace Analytics to understand Website traffic and performance.

Squarespace may collect information about visitors' browsers, devices, networks, IP addresses, referring websites, and interactions with our Website.

This information may include pages viewed, clicks, navigation activity, searches, and timestamps.

We use this information to understand how visitors find Make Well, which pages and services are most useful, and how we can improve the Website and customer experience.

Squarespace's collection and processing of information are also governed by its applicable privacy and data-processing terms.

For more information, visit the Squarespace Privacy Policy at https://www.squarespace.com/privacy.

5. Meta Pixel and Advertising

We use Meta Pixel, an advertising and analytics technology provided by Meta Platforms, Inc., through our Squarespace Website integration.

Meta Pixel helps us measure the effectiveness of our advertising on Facebook and Instagram, understand how visitors interact with our Website, and improve our advertising campaigns.

Depending on your activity and the events configured on our Website, Meta Pixel may collect or transmit information including:

  • Pages and products viewed

  • Website interactions and navigation activity

  • Products added to a shopping cart

  • Checkout and purchase events

  • Lead submissions and registration events

  • Product details, purchase amounts, and transaction currency

  • Browser, device, IP address, and online identifiers

Meta may use this information in accordance with its own privacy policies, including to measure advertising performance and deliver relevant advertising.

Depending on Meta's practices and an individual's relationship with Meta, information collected through Meta Pixel may be associated with other information maintained by Meta.

We use Squarespace's cookie consent functionality to manage nonessential tracking technologies, including Meta Pixel, in accordance with visitors' privacy choices.

For more information about Meta's data practices, visit https://www.facebook.com/privacy/policy/.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to operate essential functions, measure Website traffic, and support advertising.

Cookies are small data files stored on your device that help websites function and recognize certain visitor interactions.

6.1 Types of Cookies

Essential Cookies

These support necessary Website functions, including security, navigation, shopping carts, and account-related features.

Analytics Cookies

These help us understand Website visits, traffic sources, and visitor interactions through services such as Squarespace Analytics.

Advertising Cookies and Pixels

Meta Pixel uses cookies and related technologies to measure advertising effectiveness, understand conversions, and support relevant advertising.

6.2 Your Cookie Choices

Visitors may accept, decline, or manage nonessential cookies through our Website's cookie consent controls.

Essential cookies remain active as necessary for Website operation.

You may also manage, restrict, or delete cookies through your browser settings.

Declining nonessential cookies may limit certain analytics and advertising functionality but should not prevent access to the Website's essential services.

Where required by applicable law, we obtain consent or provide appropriate opt-out mechanisms for nonessential tracking technologies.

7. How We Share Information

We may disclose personal information to third parties when reasonably necessary for the purposes described in this Policy.

These may include:

7.1 Service Providers

Companies supporting our Website, transactions, communications, bookings, accounting, and business operations.

These include Squarespace and applicable payment processors, along with other providers used to deliver our services.

7.2 Analytics and Advertising Providers

We use Squarespace Analytics and Meta Pixel.

These technologies may receive information about Website activity, devices, and online identifiers to provide analytics and advertising services.

Some advertising-related disclosures may be considered a "sale," "sharing," or targeted advertising under applicable privacy laws, even when no money is exchanged.

Where legally required, we provide applicable privacy notices and choices.

7.3 Independent Service Providers

Where necessary to administer a workshop, event, or other service, limited participant information may be provided to the relevant instructor or service provider, consistent with applicable notices and law.

7.4 Legal and Safety Purposes

We may disclose information to comply with applicable law, respond to lawful requests, protect the rights and safety of individuals, or investigate suspected fraud or unlawful activity.

7.5 Business Transfers

Information may be transferred as part of a merger, acquisition, restructuring, or sale of business assets, subject to applicable law.

7.6 With Your Permission

We may disclose information for other purposes when you authorize us to do so.

We do not sell customer contact lists to third parties for their independent marketing.

Our SMS opt-in information and text messaging consent are subject to the additional restrictions described in Section 11.

8. Data Retention

We retain personal information for as long as reasonably necessary to operate our business, provide services, maintain required records, resolve disputes, and meet legal obligations.

Retention periods vary depending on the information and its purpose.

Transaction records, membership agreements, and relevant communications may be retained after a membership or customer relationship ends when reasonably necessary for accounting, legal, or administrative purposes.

When information is no longer required, we take reasonable steps to delete, de-identify, or otherwise appropriately handle it.

9. Data Security

We use reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, or loss.

Our Website and payment services are supported by third-party technology providers with their own security practices.

However, no electronic system or method of transmission can be guaranteed completely secure.

If you believe your personal information or account has been compromised, please contact hello@makewell.studio.

10. Your Privacy Rights and Choices

Depending on applicable law, you may have rights to:

  • Request access to personal information we maintain about you.

  • Request correction of inaccurate information.

  • Request deletion of eligible personal information.

  • Opt out of marketing emails or text messages.

  • Exercise applicable choices concerning cookies, targeted advertising, or other personal information disclosures.

To submit a privacy request, contact hello@makewell.studio.

We may require reasonable identity verification before fulfilling certain requests.

Some information may be retained where required or permitted by law.

We will not unlawfully discriminate against individuals for exercising applicable privacy rights.

11. SMS and Text Messaging

If you provide your mobile phone number and consent to receive SMS or text messages from Make Well, we may use your phone number to send communications related to Make Well, including studio updates, membership or booking information, event reminders, customer service messages, and, where you have specifically opted in, promotional or marketing communications.

11.1 SMS Consent

We only send recurring SMS marketing communications to individuals who have provided consent to receive them.

Consent to receive marketing text messages is not a condition of purchasing a membership, booking, product, or other service from Make Well.

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan.

11.2 SMS Data Privacy

Make Well does not sell, rent, or share your mobile phone number, SMS opt-in information, or text messaging consent with third parties or affiliates for their own marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for marketing or promotional purposes.

We may disclose information to service providers that assist us in delivering text messages or operating our messaging program, but only as necessary to provide those services on our behalf.

SMS consent is specific to Make Well and is not transferred or treated as consent to receive messages from another business or organization.

11.3 Opting Out

You may opt out of SMS communications at any time by replying STOP to a message from Make Well.

You may also contact us at hello@makewell.studio to request that SMS communications stop.

After you opt out, we may send a one-time confirmation that your request has been received. You will not receive further marketing text messages unless you subsequently provide consent again.

For assistance with text messages, reply HELP or contact us at hello@makewell.studio.

11.4 Mobile Carriers

Mobile carriers are not liable for delayed or undelivered messages.

Message delivery is subject to the availability and operation of wireless networks and services outside Make Well's control.

12. Children's Privacy

Our Website and online purchasing services are intended primarily for adults.

We do not knowingly collect personal information online from children under 13 without appropriate parental authorization.

Parents or guardians who believe a child has provided personal information without appropriate authorization may contact us to request review or removal.

Children participating in authorized studio activities remain subject to applicable supervision and registration requirements.

13. Third-Party Websites

Our Website may link to third-party websites, social media platforms, booking services, or other external resources.

Those services operate under their own terms and privacy policies.

Make Well is not responsible for independent third-party privacy practices outside our control.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our operations, technology, or legal obligations.

The current version will be posted on our Website with an updated date.

Where required by law, we will provide additional notice or obtain consent before materially changing how personal information is used.

15. Contact Information

For privacy questions, requests, or concerns, please contact:

Make Well LLC
331 S Rio Grande St, Suite 108
Salt Lake City, UT 84101

Email: hello@makewell.studio
Website: makewell.studio